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Communications and public relations solutionsÂ
How can we help?
Shot Point Strategies offers expert strategic communication solutions to clients worldwide. With a focus on impactful results, we help you navigate complex communication challenges.
Media Relations
Strategic media outreach and relationship building to help your organization make news and control the narrative.
Reputation Management
Proactive and reactive strategies to protect, build, and restore your organization's reputation in challenging times.
Crisis CommunicationsÂ
Expert guidance and rapid response strategies to help you navigate crises and minimize reputational damage.
Message & Materials Â
Compelling narrative development and message crafting that resonates with your key stakeholders and audiences.
Risk Assessment and Scenario Planning
Comprehensive analysis and mitigation strategies to identify and address potential communication vulnerabilities.
Stakeholder Engagement
Building and maintaining relationships with key stakeholders, influencers, and decision-makers in your industry.
Winning Arguments in Public Policy
Shot Point Strategies brings deep Washington experience and strategic communications expertise to help organizations navigate complex challenges and opportunities.
With extensive experience across corporate, nonprofit, and government sectors, we understand the unique dynamics of D.C. and how to effectively communicate with diverse stakeholders.
Our approach combines strategic thinking with tactical execution, ensuring your communications efforts are both impactful and measurable.
Jeff Surrell is the founder and managing director of Shot Point Strategies, a seasoned communications and public affairs expert with more than 30 years of experience advising companies, associations, and educational institutions. He specializes in shaping public perception, safeguarding reputations, influencing policy debates, and managing crisis situations.
A former general manager of Edelman’s Washington, D.C. office, Jeff worked closely with Michael Deaver, President Reagan’s former deputy chief of staff. During his time at Edelman, he helped grow the office from roughly 20 staff to one of the largest public relations firms in the world, with nearly $900 million in annual revenue and more than 5,000 employees globally. His expertise spans corporate and public affairs, health care policy, crisis and reputation management, media relations, and transportation and higher education.
Earlier in his career, Jeff served on the staff of U.S. Rep. Robert W. Davis (R–Mich.) and worked in the Defense Department as a foreign liaison officer.
